Marketing Strategies

E-Marketing is a very broad term that covers solutions for Business to Business (B2B), Business to Customers (B2C), Customers to Customers (C2C), and more. The objectives range from brand building, re-branding, Web 2.0, new marketing models, community and social networks, mobile advertising, re-purposing content, convergence and integrated campaigns.

If all of this sound unfamiliar to you, do not worry because we are here to help you. A common plan is to evaluate the efforts you are currently taking and determine the changes and additions to be made. Depending on your target audience, your marketing budget, we can then integrate a solution based on solid objectives, strategies, tactics and actions that are measurable along the way.

We are living the age of the customer where empowered buyers go far beyond than the traditional competitive advantage of large corporations. Customers are more knowledgeable and conscious about their expending. You goal then is to be closer to your customer engaging and staying connected. You should draw more inside data and make your customer needs the number 1 goal. The challenge then is to determine what program or technique to implement to achieve all these goals which can eventually turn into sales and happy customers. Our personalized approach will take us in that direction and our main focus will be on achieving awareness by implementing strategies in Search Engine Optimization (SEO), Social Media exposure, Pay Per Click initiatives (PPC), etc. leading to customer engagement. We can measure customer engagement on your behalf by determining the bounce rate of your web presence, the number of page views, and frequency of visits. Along this we custom tailor your newsletters, blogs, and product pages to make them more "sticky" and engaging. The idea to go around the loop by building awareness, engaging the user and lead to a final conversion.

Our E-Marketing strategy focuses on communicating or promoting a service or new image that carries a value to the targeted audience. We use various channels to distribute this information based on the product, service or image portrayed. This creates a dynamic dialog with the customer by allowing the customer to post reviews, fill out surveys, submit emails to the vendor (you), etc. This dialog permits the vendor anticipate customer needs and understand what works and what does not; it allows to build a customer profile to focus the efforts, thus increasing the total return on investment because the marketing is now targeted. On the other hand, the customer is satisfied by the interaction and the value added service.

Let us help you move forward by implementing a custom e-marketing strategy and start building that Business to Customer relationship.

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Our E-Marketing strategy focuses on communicating or promoting a service or new image that carries a value to the targeted audience.   We use various channels to distribute this information based on the product, service or image portraited. This creates a dynamic dialog with the customer by allowing the customer to post reviews, fill out surveys, submit emails to the vendor (you), etc.  This dialog permits the vendor anticipate customer needs and understand what works and what does not; it allows to build a customer profile to focus the efforts, thus increasing the total return on investment because the marketing is now targeted.   On the other hand, the customer is satisfied  by the interaction and the value added service.

Let us help you move forward by implementing a custom e-marketing strategy and start builiding that Business to Customer relationship.